Most companies across sectors are progressing towards a customer centric strategy, looking for providing a successful service experience to their customers and consumers throughout the entire procurement cycle. From seeking for offers, comparing value proposing, acquiring the product/service or receiving aftersales support/service.
The ability to offer multiple and agile sales channels is key to capture and retain customers at any procurement decision point.
Core to unlocking the competitive advantage underlying the omni-channel strategy, is a proper management of the complexity added to the commercial strategy and the operations execution.
everis has worked with multiple clients in designing predictive analytical models that evaluate, compare and predict return on investment of each distribution channel measuring: